iPod Generation Share Lives Online and Turn Backs on TV
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Video Sharing Rises as Internet Makes Celeb Status More Achievable
Arguments over the remote control may be a thing of the past as more than half of Britons now use social media to share their lives online more than they watch television, according to new research from Flip Video.
More than half (58%) of 18 to 24 year olds visit a social networking site every day with 42% of 25 to 34 year olds admitting the same frequency. TV is now really taking a back seat for this audience, with 61% of 18 to 24 year olds and over half of 25 to 34 year olds spending more time online than watching TV.
The new research(1) from Flip Video coincides with the launch in the UK of the Flip Mino, a miniature camcorder that enables users to shoot and share videos online quickly and easily; putting the power of video in everyone’s pocket.
Creating and watching videos online is a growing trend; nearly a third of 18-24 year olds now watch videos online every day, with two thirds admitting that this is significantly more than last year. As a nation, 45% of the UK admit to watching more videos online compared to the last year. Almost three-quarters (73%) of 18-24 year olds and 59% of 25-34 year olds watch videos online at least once a week.
But the internet is not just about watching; the younger generation is increasingly creating and sharing their own videos, with nearly one in five (18%) 18-24 year olds and 17% of 25-34 year olds doing this at least once a week.
The internet’s capacity to make anyone a celebrity may be the catalyst for this growing trend; according to the research, 36% of 18 to 24 year olds and 34% of 25 to 34 year olds would like to be a celebrity and around 60% of both groups think websites like YouTube have made it possible for anyone to become famous.
The new Flip Mino is expected to fuel this trend further, making video creation easier than ever before. It has a slim, compact design and boasts a rechargeable lithium-ion battery that powers up automatically while plugged into a computer and provides more than four hours of recording time on a single charge. At just GBP119.99, it is great value, and it is available from Amazon, PC World, Currys and other major retailers and e-tailers across the country.
A simple user interface features one-touch recording and a signature flip-out USB arm, which make the Flip Mino extremely easy to use. It holds 60 minutes of TV-quality video on 2GB of built-in memory; no tapes or additional memory cards are required. Built-in software enhances the ’shoot and share’ experience, allowing swift and easy upload of videos to social media websites including MySpace and YouTube.
Ray Sangster EMEA President of Flip Video said:
“The so called iPod generation is less interested in what’s on traditional media and more interested in creating their own content and sharing it with their friends.”
“Flip Mino is the social accessory for this group. It’s simple, small, sleek and easy to use. It’s a must have for social networker.”
Flip Video camcorders are used by celebrities including Oprah Winfrey, Paris Hilton, Lily Allen, Stella McCartney, Travis, the Kooks, and Katy Perry.
Flip Video has redefined the camcorder market across the globe and the Flip Mino will continue this trend in the UK. The one millionth Flip Video unit was sold earlier this year. Since its USA launch in May 2007, Flip Ultra has become the best selling camcorder in the USA(2)2, and is Amazon’s top selling digital camcorder in the US.
(1) Independent research of 2,782 participants undertaken by Lightspeed Research, September 2008
(2) Source: NPD research, July 2008
Source: Flip Video UK Ltd.